Microsoft Allows Developers To Keep All Revenue From Windows Application Store | Microsoft


Microsoft will no longer force companies to pay it a cut in revenue if they want a spot on the Windows app store, the company said, in a bid to increase regulatory pressure on Apple’s mobile duopoly and from Google.

As part of the move to Windows 11, unveiled Thursday, the company will allow developers to use their own payment systems on apps they sell through the Windows Store. Those who do will not have to pay Microsoft a dime.

Currently, developers who sell apps through Windows must use the Microsoft Commerce platform for in-app payments and share 15% of the revenue with the company. A different set of rules apply to game developers: their share is lower, at 12%, but they will not be able to use their own payment processors.

This move stands in stark contrast to Apple’s and Google’s mobile app stores, which both require developers to use their in-built payment systems and charge rolling commissions ranging from 15% to 30% of the total take. Microsoft has frequently expressed opposition to the platform policies of both companies, even filing a brief in support of a lawsuit against Apple from developer Fortnite Epic Games.

In a recent interview with tech site Verge, Microsoft chief executive Satya Nadella argued that Apple and Google have become too attached to running their app stores, to the detriment of their larger platforms. . “I sense a real opportunity,” he said, “because in a certain sense what’s happened is the other two ecosystems that are on a large scale, for their own set of cohesive reasons. internally, have coalesced – at least in my mind – what is the platform and the aggregation layer with a set of rules. There is no reason for there to be only one set of rules. They can be disaggregated.

Microsoft has taken opposing positions in other policy debates as well. In February, its chairman, Brad Smith, voted in favor of an Australian law that required Google and Facebook to negotiate fees with information providers to link to their work.

“Democracy has always started at the local level. Today far too many local communities have to nurture democracy without a fourth estate, ”Smith wrote. “As we know from our own experience with Microsoft’s Bing search service, access to fresh, broad, and in-depth news coverage is essential to maintaining strong user engagement.”

The approach seems to be paying off. In several jurisdictions, Microsoft has avoided scrutiny over other tech companies, despite being the second-largest state-owned company in the United States. A congressional hearing last July, for example, forced the CEOs of Amazon, Apple, Google and Facebook to appear before Congress. Microsoft was not invited to attend.

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