Microsoft has long tried to populate its app store, pushing every development framework, from UPWs to PWAs, to get developers to get started. There has been, however, some movement in the opposite direction, with developers and brands leaving the Microsoft Store instead. This store just got a big addition to its list of apps, but while the Amazon Prime Video app does offer some convenience, it oddly comes with an undisclosed limitation as well.
It’s always been possible to access Amazon Prime Video from any web browser, so one might wonder why bother with a separate app anyway. Besides keeping some activities separate, there is actually a practical benefit to this new Windows app that the browser experience cannot provide. Like what the Prime Video iOS app offers, subscribers will also be able to download videos for viewing offline.
This, however, may have a limitation that neither Amazon nor Microsoft indicates in advance. The Verge reports that almost all of the videos they tried to upload peaked at 720p even though the video is listed with higher resolutions. That said, Amazon doesn’t exactly guarantee the resolution in which a video can be downloaded, so it will be a matter of trial and error.
Of course, you can still watch videos in higher resolutions, but you’ll have to stream it either from the app or from a web browser like before. The app also offers popular Amazon Prime Video value-added features like X-Ray and IMDB integration so you don’t miss a beat while using the native app.
The Amazon Prime Video app on the Windows Store is available for free. Of course, this assumes that you already have a Prime Video account, which requires a monthly subscription of $ 8.99, unless you are already an Amazon Prime subscriber paying $ 119 per year.